Bright Black » Work

Destination: Florida Keys

Arron — Fri, 02 Apr 2010 15:19:49 +0000

Here is a mock up layout for a four page spread for a feature article on marine life in the Florida Keys for a fictitious magazine.

In Depth: Georgefest 2010

Arron — Tue, 30 Mar 2010 20:53:15 +0000

Here is a breakdown of the design process for the Georgefest 2010 logo I designed for the Eustis Chamber of Commerce. It should be noted that Georgefest didn’t have a logo per se before but an image of George Washington and accompanying text.

Georgefest 2008

The goal of this logo was not only to give the annual event an easily identifiable logo but to also integrate the new City of Eustis Branding (which I did not do). It was also decided early on to go in a different direction that previous years. Specifically, it was decided not to use imagery of George Washington as the years before had.

City of Eustis logo

The new logo would be used on every piece of marketing for Georgefest 2010. What I wanted to do is give the even an identity of it’s own yet keep it affiliated with Eustis. A metal sculpture of a heron graces the lake shore in Ferran Park and has become an iconic symbol for Eustis. The heron had also been used in the City’s recent rebrand so it was a no-brainer choice about how to integrate the City with Georgefest.

“Rusty” the heron in Ferran Park

I hope this in depth look at the story behind the Eustis Georgefest logo was informative. Please feel free to comment below. You can see the final logo here.

Sharkwear

Arron — Wed, 10 Mar 2010 17:45:29 +0000

This was a personal project of mine to represent a fictitious diving and surf wear company Sharkwear. The goal was to convey a modern, edgy look that would appeal to the younger market ranging from enthusiast to professionals.

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Broken.

Arron — Wed, 10 Mar 2010 16:13:20 +0000

This logo was designed for Broken., an internet radio/podcast that has a primary focus on not focusing on anything in particular other than the fact that the hosts consider themselves to be maligned and constantly irritated by the world around them, in other words… broken.

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Creative Shout

Arron — Wed, 10 Mar 2010 16:05:15 +0000

This logo was designed for Creative Shout, an online resource for designers, photographers and other creatives to share tips, stories and resources.

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MDR IT

Arron — Wed, 10 Mar 2010 15:26:46 +0000

This logo was designed for MDR IT Services, a local computer repair company that was looking to branch out into business IT solutions and wanted to stand out from the multitudes of mom and pop computer repair shops.

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Second Look

Arron — Mon, 08 Mar 2010 16:11:23 +0000

This logo was designed for Second Look, a marketing service in the Central Florida area. I was also hired to design business cards and letterhead for the client.

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Georgefest 2010

Arron — Mon, 08 Mar 2010 16:02:01 +0000

This logo was designed for the Lake Eustis Area Chamber of Commerce to represent the Georgefest event during February 26-28, 2010. It was decided to go in a different direction than the past years (they all used an image of George Washington) and to represent the patriotic spirit of the city of Eustis. The heron depicted in the logo is a silhouette of a metal sculpture located in the downtown area and has become an icon for the city.